Campaign Design
RIDE WITH THE BIRDS
RIDE WITH THE BIRDS
Ride with the Birds is a self-initiated, comprehensive campaign concept that imagines a fleet of Philadelphia Eagles-themed rideshare vehicles wrapped with a unified design system. The project demonstrates how to extend a single mobile billboard idea across multiple formats—from vehicle wraps to print, social, and digital touchpoints—while maintaining a consistent visual and messaging hierarchy.
Type: Self-initiated campaign concept
Duration: Concept exploration (accelerated process using AI + manual refinement)
Disciplines: Art direction, vehicle wrap design, brand system design, social media asset creation
Tools: AI image generation, Figma/Adobe softwares, motion graphics
Duration: Concept exploration (accelerated process using AI + manual refinement)
Disciplines: Art direction, vehicle wrap design, brand system design, social media asset creation
Tools: AI image generation, Figma/Adobe softwares, motion graphics
