Madness, Old Tom Gin\
Packaging Design
Madness, Old Tom Gin is a packaging design project inspired by the whimsical and surreal world of Alice in Wonderland. Each bottle reflects the essence of Wonderland’s iconic characters, translating their personalities into bold flavors and imaginative visuals. Expressive typography, psychedelic patterns, and rich textures bring the eccentricity of the narrative to life, while tactile details like dripping wax seals and metallic accents add depth to the design.
Design Process
I began by researching the historical aesthetics of Old Tom Gin and how storytelling could enhance the packaging experience. Experimentation with typography, pattern distortion, and layered textures helped capture the chaotic yet enchanting world of Wonderland. Each bottle was meticulously designed to balance playfulness with sophistication, ensuring the packaging felt immersive yet refined.
Behind the Design
This project challenged me to merge narrative-driven branding with tactile packaging, creating a design that feels as surreal as the world it represents. Balancing ornate detail with bold composition, I refined each element to ensure it resonated with the spirit of Wonderland while maintaining functionality. The result is a packaging experience that is not just visually engaging but deeply connected to the story it tells.
Instructor: Bryan Satalino
Tyler School of Art and Architecture, Temple University
